If you’ve been around the vineyard block a few times you know the importance of a trusted advisor.
Turrentine Brokerage knows the wine business inside and out. We have an unparalleled record of predicting wine business trends and helping clients profit from them. We know the sources of supply, their history and capabilities. We know the brands, their people and their finances. We earn trust and guard confidences carefully. We make deals happen. We bring businesses together efficiently, creatively, and when necessary, quickly. We understand the key factors that make your business tick. And we know how to avoid many hidden disasters.

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Turrentine Brokerage

Bulk Wine and Grape Brokers

Perception, Reality & the Last Laugh

Two teams of hikers, each crossing a glacier, approached a crevasse. One team saw the crevasse in time and stopped. The other team did not see the deep hole in the ice until the leader had fallen into it, at which time it became rather dramatically perceptible. Different perceptions obviously result in different actions. Perception, in this instance, changed action but perception did not change reality: the crevasse was really there whether noticed or not. Human systems, however, can be more complicated because perception can actually change the reality, at least to some degree.

Consider a thought experiment in the bulk wine market…